‘The Go Giver’ is a simply wonderful book that I can’t recommend enough. It’s a business book that has a very human philosophy and it’s a human philosophy that if acted upon will be do wonders for any business.
I had this book on my book shelf for aaages, possibly almost a year. I don’t remembering ordering it from Amazon, but there it was one day on my doorstep. Unfortunately it had to play second fiddle for a while because I was devouring Brendon Burchard’s ‘The Charge” at the time and I put it away on my bookshelf to be read later.
One day as I was considering how I was going to reach my business goals through Isagenix, my Art and my websites, I saw the slim red volume at the corner of my eye. Taking it off the shelf I admire the simplicity of the cover and the words The Go Giver. The book shares some simple and powerful ideas about how to be really be successful and have an impact on the world.
The book tells the story of an up and coming executive determined to get a crucial deal but despite his hard work everything seems to be falling through his fingers. Desperate to hang on and achieve his quota he enlists the help of some upper management who connect him with the mysterious but ultimately warm hearted and giving ‘Chair Man’ Over the next couple of weeks the Chairman introduces to various people with equally enigmatic titles such as the the CEO, the Connector and the mystery guest. All the while helping us to come to grips with the Laws of Giving and how to implement them into his life.
O by the way, get prepared to hear A LOT about coffee. You’ll realise why in the end…
This short book is a wonderful reminder of how giving can truly help you become successful in your business relationships. ” Andrea Novakowski
“It’s a powerful message wrapped in a very human story. ” Steven J. Dorfman
The Go-Giver sets out to explain the Five Laws of Stratospheric Success, and they are:
1) The Law of Value: Your true worth is determined by how much more you give in value than you take in payment.
Here’s a side note: The Law of value does not mean you should be giving your products or services for free, the book points out that getting paid and making money is an important thing to consider and you SHOULD be paid well. However the first question is to ask yourself how well do you want to serve? If you offer a good experience you will get good value in return but if you offer tremendous epic value then you will be paid accordingly.
2) The Law of Compensation: Your income is determined by how many people you serve and how well you serve them.
Zig Ziglar famously said ‘You can have anything you want if you just help enough people get what they want’. So success, true monetary success is about SERVING a large number of people, not ripping them off.
It’s with this area people start asking about ‘teachers and nurses’. Teachers and nurses offer so much value but they don’t get paid accordingly. However the law justifies this by stating that it’s because they don’t serve enough people. And a person at a checkout or McDonalds might serve heaps of people but they don’t offer much in terms of value (apart from upsizing our meals).
But if you can serve many people, greatly well then the skies the limit. I believe the internet is a great medium to serve many people greatly.
3) The Law of Influence: Your influence is determined by how abundantly you place other people’s interests first.
4) The Law of Authenticity: The most valuable gift you have to offer is yourself. Be true to yourself. be authentic.
As Oscar Wilde famously said ”Be yourself – everyone else is taken’
5) The Law of Receptivity: The key to effective giving is to stay open to receiving.
It’s interesting how the book finishes with the law of Receptivity. That you must be willing to receive in order to more fully give. When we say no to gifts or money what we’re really saying as that we don’t feel good about receiving and also we’re stopping others from giving which will help them.
You might know some people who refuse to be helped or refuse to accept anything for the tremendous help they give. While its all noble and all to do this, ultimately we must realise we have to ALLOW OTHERS to give as well.
If you prefer business principles communicated with actual business case studies rather than reading parables about mysterious gurus…
The book is easy to read, it’s simple to grasp and the ideas are far-reaching not only in terms of business but also your life. Recommended!
I highly recommend you get this book, it’s short and concise and I found it inspiring. It may or may not change how you do things but it will definitely help you appreciate how GIVING can lead you to stratospheric success.