Image Source: Grant Baldwin
I’ve been following Grant Baldwin for a few weeks now for his speaking expertise in the youth and motivation field.
He also has a great podcast “How Did You Get Into That” with some great online celebs. Listen to some episodes Here.
He just released a great course and this is the webinar that he used to sell it. But having said that there was also some excellent content that I didn’t know about.
Actual content begins around the 16min mark..
Here was a great webinar about How To Get Booked and Paid To Speak by Grant Baldwin.
Below are my notes from the webinar:
Notes & Summary
1. Why do you want to speak? List your reasons…
The most important thing is that you’re passionate about helping people create change…
2. Who do I want to speak to?
- Demographics/ Age
- Region/ Location
- Profession? Industry
3. What do you want to speak about?
- Expertise/ Knowledge
- Awards/ recognition
You don’t have to be the best in the world in the world at something to be considered an expert.
- You must have one! A website is the most common way for clients to research you
- Use your name as your domain
- Put yourself in the position of the client
- Pictures – speaking pictures
- Topics – menu of Topics
- Contact Info
- Demo Video
Your Demo video is the most important part of your website.
- Keep it short 2 1/2 mins
- think of your video like a video trailer
- The video should be you actually speaking not you talking about speaking
- Include your contact info and website
- Find a local event that you could speak for free (church, rotary club, toastmasters)
- Speak to an empty room (not preferred)
Work with what you’ve got and improve as you go
- “knitting conference”
- “knitting association”
- “knitting event”
- “[state] knitting conference” – can afford 5/10 speakers
- Imagine you are asking someone out on a date
- your goal is to build a connection NOT to get a booking right now
- This is a relationship business
- Ask a question and generate a dialogue
- “hey John, I just came across your [topic] conference in [date] – looks like an amazing event. I was curious if you’ve started reviewing speakers for your event yet?
- Do NOT try to sell them
- Don’t be surprised if they don’t reply. This is a numbers game
- If someone were to be searching for a speaker like you, what would they search for?
- Pay per Click
- Google adwords > FB ads
- Speaker Referrals
- Client refferals
- Live Presentations
- Repeat Business
- Media & Press
Your best marketing is always word of mouth