But it’s not all making fast cash and ho’s.
The reality can be the polar opposite. It’s often boring, lonely and the improvements can be so incremental and small its like watching grass grow. In the desert.
1. My LapTop Is NOT My Personal ATM Money-Making Machine
2. Nobody Takes Their Laptop To The Beach
- You’re on a friggen beach! There’s beautiful sun, the waves are crushing, sexy people are around and you look like a tool trying to be cool with laptop. So get off the laptop and onto the beach!
- Sun glare – if its a nice day on a nice beach, the sun glare will quickly get real annoying. I don’t read Kindles (even the nice paper feel screens for this reason) and I barely read books on beaches (see reason 1)
- Sand gets in your private parts. I like a bit of exfoliation but it can get ridiculous – especially if the wind picks up. Then there’s sand in your eyes, on your screen, in your undies, in the keyboard… you get the picture. (see reasons 1 & 2)
3. I Don’t Drive Luxury Fast Cars
- The ones that look rich
- The one who actually are rich
4. Life Is NOT A One Stop Party
5. Its Actually Gets Quite Lonely
6. Say Goodbye To Your Social Skills…
7. Get Used To Failing (Lots Of Failing)
8. Not Everyone Is Meant To Be An Online Entrepreneur
9. Your Boss is An Idiot
- A boss who has a you as a worker who steals the office stationary
- You’re the boss and you are stealing your own office stationary
- You both ok that the other is stealing the office stationary
- You both occasionally watch porn during office hours
Okay Sam, I Get It… Being An Entrepeneur Sucks
Doyle runs a monthly meetup for marketers and entrepreneurs. Local businesses can get their questions answered on digital marketing, with a panel of experts, share business challenges and of course get to meet and network with other businesses in Perth.
Turns out June was Social Media month! Which was interesting because
1. I’m the least social when it’s cold and June in Perth
2. It proves that social media never sleeps.
It proved to be a really informative event where Doyle took all questions related to this wondrous topic of making social media work, and then built out the answers for the expert panel and everyone to discuss.
Now, I don’t normally come to these chinwag events but Doyle from was running it so I felt compelled to get in my car and drive the 20 mins to the smart cafe/ ex-gallery outfit Repeat Offender to get a good coffee and talk real shop with Doyle and some committed business owners.
In the hour and half I was there Doyle was able to flesh out an essential blueprint for any local business wanting to succeed on line – essentially the 6 steps to becoming an online authority in any niche. Here’s those 6 steps:
One of the common laments of business is that there’s never enough time, and its true – small businesses have more to do today than ever before.
All of this is actually compounded when you attempt to take your business online. Instead of making your life easier it often makes it more hectic with the countless things you now have to learn and the bewildering array of options you have to navigate.
If you’re a solo-prenuer, you’re doomed. Seriously.
One of the attendees spoke about even though her core business was as a podiatrist in the last few months she had to teach herself Photoshop and Web design and posting blogs. Not to mention social media.
The nods across the room revealed this wasn’t uncommon.
So how does a business find the time to do all the things they need to do online as well as run their core business?
The answer is not in finding more time, the answer is being strategic with your time.
Having and implementing a clear cut strategic plan and process is key to effectively any small business.
There is never enough time to do everything but there’s just enough time to do the important things.
So its important to sit down with a pen and paper and map out a strategic process of which your online marketing plays ONE role.
Strategies may include
- Creating a sales funnel – the sequence of events that lead to gaining a customer
- Working on creating funded proposals
- Getting clear on how and where you will engage with your audience (and how often)
- How you intend to position yourself as an authority in your niche
2. Define Persona – Who is it?
One of the most important elements of any strategy is knowing who your customer is.
Imagine going to war and having no idea who you were fighting, where they were and how they behaved in the battlefield. You’d be mince meat.
While business isn’t war (for some) it definitely pays to know your persona to the T.
Often called your avatar Doyle talked about a 100 point checklist he uses with clients to get clear on their avatars.
3. Move To Your Eco-system
If there’s something worth repeating it would be this:
“Move people to your ecosystem. Move people to your ecosystem. Move people to your ecosystem.”
And when we say Eco-system that means moving people from the platform they are on (i.e Facebook, Google+, Youtube) to your website and ideally your mailing list.
While its generally safe to say that Facebook and Google etc aren’t going anywhere soon the fact of the matter is, they aren’t platforms your own. Michael Hyatt calls them ‘Outposts’ and they are, in a way, exactly that. The name of the game is to meet your audience in these outposts and lead them back to your main site.
This is a site you own. It’s your territory.
Now when you take them back to your place, we’re assuming you have some goods to show off.
A fancy website with a flashy slider won’t cut it anymore.
You’ve got to have:
- W.I.I.F.M – The customer will always be listening to their favourite FM radio station ‘Whats In It For Me’. To the extent you can provide value to them will be to the extent ‘you get in’.
Content isn’t king. Content is everything.
Furthermore it’s about producing contextual content.
Those are just big words for ‘content that is relevant and valuable’.
You can’t rehash stuff from 5 years ago (heck even 2 years ago). Your audience will sniff it out like last weeks leftovers.
Content needs to be up to date and it need to actually HELP your audience.
Content can take the form of
- a blog post
- a podcast
- ‘How To’s
- etc etc
Content should be up to date and you should be posting it on a regular basis. Though how much and how often will often depend on your niche market and how much they can stand.
But you’d be surprised, that theres sometime a disconnect between how often an audience says they want to hear form you (eg. once a month) and how often produces the best results (eg. every second day).
You have to keep testing, times, frequences and modalities.
And to further mix the pot, people on FB react to specific content quite differently than to say an audience on LinkedIn.
If your website is the heart of your business or brand then your channels are like the organs of your body.
Wait, thats a clumsy metaphor but it kind of describes how channels how link back to your website, your ‘ecosystem’. And your content is like blood. And your brain is your brain…
Heck, lets just stick with channels…
But lets just take a step back to content for a moment.
Valuable content is what you have to entice your audience to work with you or get your products. So once you create your content its important to start placing ‘content peices’ out on your channels.
Channels are simply where your audience hangs out.
There’s a heaps of them. But the main ones are:
- LinkedIn (LI)
Now the question is which channel should you be on, and how many?
The answer is simple – you should be where your customers are. And if you know how and where your customers hang out when they are online half your job is done.
When it comes down to how many, Doyle and I agreed that less is more. You probably need 3 social media channels MAX. Less is better but it simply depends on your audience and your niche.
But you already know your audience right?
Scheduling is about making time for the important things in your business, and only doing the important things, especially online.
So there’s a natural hierarchy here when it comes to creating authority in your niche.
- It starts with getting clear on your overall online strategy. Hint – Taking people back to your ecosystem
- Getting clear on who your persona or avatar is
- Once you’re clear on your persona you will know what they want and need. And you’ll give it to them in spades when you take them to your ecosystem, the online collateral that you own.
- You’ll deliver great content
- You’ll distribute your content to your chosen channels. You interact with your audience on those channels and give them reasons to go back to your ecosystem.
- You deliver content on a reliable consistent basis.
And there you have it. Thats a 6 step process to becoming an authority in your niche.
And this started out as meeting about social media!
Most people will be able to take this structure and run with it. But if you’re like me when I started online and you’re perhaps a bit bewildered then I recommend you contact me or contact Doyle Beuhler – the man’s the real deal when it comes to being an expert in his field.
So connect with either of us.
And if you’re in Perth, come to these ‘Inner Circle” events – they’re good value.
One of my favourite internet marketers is Frank Kern.
His laid back, genuinely funny and interesting ‘hokey’ style of ‘hey-I’m-an-ordinary-guy-doing-some-things-on-this-ole-interweb-thing-and-I-happen-to-make-millions-off-it-while-having-fun-and-surfing’ mixed with razor sharp internet marketing ‘spider senses’ make him a must follow kind of guy.
With his early products like ‘Mass Control’ and the Under Achiever method he takes the difficult world of internet marketing and makes it simple enough for anyone to understand.
One of his ‘classic’ presentations is his ‘Core Influence’ presentation in 2003 Internet Marketing Summit.
I’ve just recently re-watched it and marvelled at the easy going ‘Jenius’ of not only the content that Frank teaches but HOW he teaches it and how it influences the crowd.
Naturally I’m always taking notes so I thought I’d share them with you – most of them are notes straight from the powerpoint slide.
But there are also notes from comments that I thought were important.
So I invite you to watch this video it’s about 2 hours long (get a cup of coffee/ tea and an easy chair) and you can also download the notes below:
- #1 – The Identity They Walk Around In Every Day. I call this the Shell identity i.e “I am a Banker”
- #2 – The Identity they REALLY WANT i.e ‘I’m a Rock Star”
- Our inner identity is our true identity = our CORE Identity. The boy who wanted to be a chef but is now a pharmacist.
- Most influence is done on the surface. This is called ‘surface influence’ or ‘head to head’ influence
- We communicate on two levels. Head to head and the core level
- Lasting influence comes from a core communication
- To communicate on this level, your subconscious speaks to their subconscious
- The subconscious is really in control
- You can’t really control your subsconscious but you can guide it
- With proper guidance, your subconscious will create a new core identity for you and this identity will speak to your market on a core level
- When you identify core identity of your market… and communicate with it, you will have more power and influence than you ever though possible
- You can learn how to do this
Step 1: Discover Your Core (Wake Up)
- Our deepest core desires give clues to our core identity (core desire not on a material level)
- Why are you here in this room and reading this
- Make more money
- Network with your peers
- Contribute to the community
- Why do you want more money, network with your peers, contribute etc?
- Our brains will lie to us. The reasons will give us surface answers
- The Truth is, we all want to create and perpetuate Experience. Goals are meaningless.
- i.e We get a Ferrari —> to feel like James Bond and the Big Lie.
- The big lie is if you get a Ferrari you will be James Bond
- We want the experience
- Get clear focus on what your core identity is
- When you communicate from this core place you are centered, stable and focused
- This Total clarity Magnetically attracts ‘Matches’. (Someone who has a similar core identity) And causes you to be exponentially more persuasive
“Goals and Things are irrelevant”
- E + I = L
- E = experience. We do not crave things. We crave the experience the things give us.
- I = Identity. Our experience, belief and values create our identity. All communication comes from identity
- L – Life. Our experiences and Identity work together to form our life
- Good news! we’re all dying!
- How many more days of life have you got in you? Calculate it excatly
The One Question That Will Change Your Life Forever
- Where would you live?
- what would your house look like?
- what time would you wake up?
- what would you do in the morning?
- what would you have for breakfast
- what does the mundane stuff look like (kids to school etc)
- what would you spend the first half of your day doing?
- what would you have for lunch
- who would you eat with?
- what are your friends like?
- What would you talk about?
- What would you do for personal fulfillment?
- What life purpose would you strive for?
- what would your business be?
- what time would you start work?
- what would you do actually DO at work?
- what are your clients like?
- what is your relationship like?
- what would you do of family time?
- what would you have for dinner
- what would you eat
- what would you do at night
- what would you do it with
- what would your thoughts be as your go to sleep?
I hope you’ve enjoyed Part 1 of Frank Kern’s Core Influence Notes Presentation. If you’d like the FULL notes just click on the link below. By doing so you’d also be subscribing to my yummy marketing newsletter fully of awesome info and strategies (which you can unsubscribe from anytime)
So Please Click on the link to download Part 2 and the Full Frank Kern Notes from this awesome presentation.
Hope you enjoyed watching the video!
One of my goals this year is to revamp my blog and also have a blog more focussed on serving the readers who actually read it.
Like many blogs this space has been swept along by the whims of my fancy, with irregular posting and varied content. I’m a guy who likes lots of things!
However, in my coaching programs I’m always teaching my students to be more and more focussed. To be less ‘look at me look at me’ and more about ‘How Can I serve you’.
So I think it’s time to take this blog in another direction!
First things first, if you haven’t already noticed this blog has a minor face lift.
Moving forward I’m going to concentrate on 3 themes:
- Providing solid advice on internet marketing and how to start an online business
- How to generate more traffic and leads for your enterprise
- Becoming an authority in your niche.
Two other areas I’ll routinely touch upon is mindset and speaking. Anything else I will be viewing it through the ‘lens’ of the above three themes.
How I’m going to do this:
- Step by step guides – “How To…”
- Case studies – Whats worked for me and others
- Reviews – what’s hot and why. And what to say away from!
- Interviews – Ask questions from influences in the industry
In an effort to provide the best information I will be curating more content that delivers in these areas.
I’m going to work on posting 3 times a week. Mondays – Wednesdays and Fridays (By 4pm Perth Australian time)
By providing and curating the most up to date, most insanely helpful information about growing a business online I hope to grow my readership, subscribers and authority in this busy marketplace.
Happy happy Joy Joy!
The IM Freedom Workshop is coming to Sydney!
Do you want to learn how to create a full-time income in your spare time and gain freedom from the rat race? Do you want to learn how I made over $220,000 online while spending most of my time with my family? Then you need to be at the IM Freedom Workshop!
The IM Freedom Workshop will be in Sydney during June 2015 and this is your chance to be part of the action.
Not in Sydney? Find an IM Freedom Workshop near you here.
I’ve got a pretty straight forward question for you…
How would you like to be shown by an internet millionaire how you can create a full-time income in your spare time? And if you’re still sitting on the fence, how about if I told you he would show you for FREE?
This is not one of those multi-speaker pitch fest. Its an intimate, info-packed, hands on workshop about how to start a creating a side income with an online business.
Would you be willing to take 2 hours (plus travel) out of your day to learn the secrets of an online millionaire?
I pretty sure you’ll agree that it seems a no brainer to attend.
You see events are great as you can learn so much more that you can reading a website or watching a video. You have the opportunity to ask questions, get immediate feedback and network with like minded people.
IM Freedom Workshop – Sydney 2015
The IM Freedom Workshop (IM stands for Internet Marketing) is a live 2 hour event that will show you how to start and grow a profitable business online ($10,000 per month or more).
What You’ll Learn:
During the IM Freedom Workshop you will learn:
- How to gain financial freedom even if you have zero computer skills or you haven’t made a single sale online before (everyone’s got to start somewhere!)
- The different online business models and how to choose the right one depending on your circumstances (Hint: Choosing the wrong one will cost you time and money!)
- How you can gain access to a online system that has paid out over $5.2 million in commissions for FREE
- And more…
These workshops will be held in Sydney between June 9 – 11 with 2 session times being held on each day.
|June 5, 2015||Sydney, Australia
Session 1: 4:00pm – 6:00pm
Session 2: 7:00pm – 9:00pm
|June 6, 2015||Sydney, Australia
Session 1: 10:00am – 12:00pm
Session 2: 1:00pm – 3:00pm
|June 7, 2015||Sydney, Australia
Session 1: 10:00am – 12:00pm
Session 2: 1:00pm – 3:00pm
Seats are limited to 100 people and fill up fast so register now!
Just choose which ever date / time combination suits you best on the registration page.
Not in Sydney? Find an IM Freedom Workshop near you here.